Rehumanizing Profit - Redefining Business for a Regenerative Future Online Conference

What if business wasn’t designed to maximize profit, but to solve the very problems we’re facing today?

This question was at the heart of the Rehumanizing Profit: Redefining Business for a Regenerative Future online event held on March 5th, 2026, which brought together entrepreneurs from Europe, Asia, and Africa to explore what business could look like beyond extractive models.

Across three panels, the conversations showed that alternatives already exist. From community-driven initiatives and regenerative marketing to mental health platforms, cooperative models, and new approaches to finance, the speakers shared how business can be rooted in care, local realities, human well-being, and systemic transformation.

What became clear is that change is not something we need to invent from scratch. It’s something we need the curiosity and courage to recognize, support, and scale together.

If you’re curious to explore these ideas further:

👉 Read the full event summary and watch the panel recordings: https://www.rifs-potsdam.de/en/events/rehumanizing-profit-redefining-business-regenerative-future

👉 Connect with the speakers (in link above) and continue the conversation

👉 Read what harm the current chase for profit and growth causes to many areas of our lives (https://www.rifs-potsdam.de/en/output/publications/2026/when-business-shapes-minds-and-cities-how-profit-centric-economies), why it's important to change the definition of business and what that actually means (https://www.rifs-potsdam.de/en/output/publications/2026/rehumanizing-profit-paradigm-intervention-regenerative-futures), and what is the underlying condition for this redefinition to become the status-quo rather than the exception (https://www.rifs-potsdam.de/en/output/publications/2026/trauma-made-climate-change-possible-psychological-preconditions)

Let’s move from inspiration to co-creation and collaboration. And welcome to reach out if any of this speaks to you in any way.